The EX Leaders Network has been rebranded as the ‘HX Leaders Network’ (HXLN), reflecting the focus on the total ‘Human Experience’ of Work. We experience work well beyond HR processes and the traditional lifecycle. Covid-19 has accelerated changes already underway in business model and business strategy, as well as our physical and digital workspace.
The new HXLN is a platform to ‘Connect, Learn and Share’ our experiences to inspire and educate others. We are a global network of people building a better Human Experience at the organizations where we work.
Our network was formed to share ‘what works’ and to shape the future direction of HX. We are HX Heads and others doing People Analytics, Design Thinking, Journey Mapping, and creating Physical and Digital Workspace – in a variety of applications.
We meet live and virtually to learn from each other and go deeper into the disciplines of HX that drive a better workplace experience and better CX. We share our HX stories, learn new skills, share new tech, get inspired by what others are doing and co-create ‘what’s next’ for HX.
Our goal is threefold
To promote the development of HX as a new discipline and sustainable way of working – across all the functions that touch HX – discovering where and how people enjoy and do their best work in your business context.
To develop this generation of new HX leaders – people who have never done this role before, learning from HX Pioneers and acquiring expertise in Design Thinking, Agile/Scrum/Sprint, Behavior Science, Analytics, Journey Mapping, etc.
To help companies achieve faster growth, more profit, and become disruptive, using HX and CX to transform your culture and business model, and develop new ways of working.
BP started its work on human experience in parallel with a major HR transformation program. Olivier Dubuisson and his team created a Voice of the Customer group, comprised of 300 people across BP. They did shadowing, interviews and one-on-one meetings to extract information. Out of that information, they created personas and identified 16 journeys. The new joiner experience at BP ensures employee touch-points with various departments are seamless throughout their first steps, enabling a successful start.
Unlocking key talent
Few know that the Virgin Group comprises circa 60 distinct companies. All bear the Virgin brand but are quite different and independent beneath the surface. Amy Sawbridge and her team asked people what attracted them to come to work for Virgin, mapping out the end-to-end employee journey. They then considered the current experience employees had at each touchpoint, where to up their game, identifying the moments that mattered and where there was opportunity to really bring the Virgin employer brand to life.
GE recognized that HX was a pathway to improving productivity and getting the best out of their people. Paul Davies, GE’s Head of HX, spent his first 100 days visiting other companies e.g. Airbnb, Disney, Deloitte and Brooklyn Navy Yards, and saw that everyone is doing HX differently, according to what makes sense for them. At GE, they focused on designing the digital and physical space as well as the Culture, putting the employees at the center of what the company does.
Personalization to Scale
Tom Stachura is IBM’s Head of Workforce Strategy and People Analytics. Tom has used Analytics the past 2 years to build insights around 3 main personas (IBM’er, Manager and Upline) and drive ‘Personalization to Scale’. The key question was, ‘How to give our 35K managers visibility of the data they need to make their own key decisions that could drive the strategy?’ Tom helped identify key kinds of people at risk for leaving and give managers decision data to help them retain top talent.
New HR operating model
Frank van den Brink is an HX Pioneer since April 2017. Frank and his team have used insights from HX and CX to do away with traditional HR and build a new operating model, based on personas and the Employee Journeys. They engage in deep employee research and continuous listening and identifying moments that matter. They have built agile teams doing 2-4 week sprints, with Digital and Data capabilities to prototype employee journeys.
Scaling Culture for growth
Airbnb CEO Brian Chesky was adamant about scaling their Culture. In 2016, when new HX Head Mark Levy brought together the groups touching Culture (Recruiting, Events, Facilities, Real Estate, Design, etc.) to create an End-to-End journey for employees as they had done for customers, Brian was ecstatic because ‘it wasn’t HR!’ Airbnb has used HX to change the way they interview, to judge whether someone is joining for the right reason, assessing how they fit with Airbnb values and their approach to life and work.
HX 2020 Global Report & Case Studies
The 2020 EX Report is now available!
In our 3rd global HX study, some 200 companies participated in our survey. We selected another 7 top organizations with a variety of excellent “HX Stories” that highlight key trends and strategies as HX matures and changes the way we work: ABN AMRO, Facebook, ING, InVision, KBC Group, LinkedIn and Walmart share their approach to building new Human-centric organizations and discovering ‘What works best here’.
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If you would like to tell your organization’s HX story and participate in our next HX research or would like to become a member of our HX Leaders Network, please feel free to reach out to us!